There are basically two different ways to build links with social media. First, by submitting your content (or having someone else do it for you) you may be gaining a quality inbound link from the social media site itself. However, some social media sites use nofollow tags on links to discourage spam submissions. The second, and more effective, way to build links through social media is to develop excellent content that creates a lot of buzz with social media and will encourage other bloggers and website owners to link to you. Social media sites are an excellent platform for added exposure that will lead to more links.