Is your website bringing in at least five new inquiries per day? If not, you need to look at its functionality.

Your website acts as a "storefront." You should put as much thought and care into your website as you would to the display in your store's window. Your website needs to attract customers and keep them coming back for more. The following should give you a place to start and a guideline of what a good website should have and what it should do:

1. Where Do Your Eyes Go First?

You only have a few seconds to catch a visitor's attention. That means you need to make sure that you capture their interest immediately. You need a headline that stops them thinking whatever they're thinking, and think instead: "hey, this looks interesting! I need to read this."

2. Do You Know Right Away What This Website is About?

Don't have any distractions from the message you are trying to get across. If you start talking about how great your company is instead of what the visitor is interested in, you lose them.

3. Is the Important Information Immediately Visible?

Site visitors want to know details as soon as possible. If they have to work too hard to find out what you're offering, they will likely leave. You need to be clear on what you want them to do. Don't sell more than one thing from your landing page. Decide on the main action you want them to take, and talk about only that. The best thing to do on your landing page is to provide your client something that will sign them up to your list.

4. Can You Easily Find the Benefits of the Product/Service?

Too many websites cite features rather than benefits. Features won't get the visitor's interest. They want to know what's in it for them. Make sure your website makes it clear to them how your product or service will change their lives.

5. Is There a Clear Call to Action?

If the visitor likes what he sees, it is important to get him to take action quickly because delaying may lose his interest. Don't have more than one call to action. This will only confuse them.

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